Does your Business have a Mission statement compelling enough to be a cause worth rallying behind? 

At the heart of every thriving organization lies a well-crafted mission statement: a concise declaration that delivers the essence of why the business exists. It is the North Star which guides the organization’s decision-making and is the driving force behind the company’s journey. By capturing the ‘why’ behind a business’s existence, a compelling mission statement can serve as a powerful catalyst, fostering deep and meaningful relationships with employees, clients, and partners, while inspiring teamwork and collaboration in support of a cause worth rallying for. 

What is Mission?

The industry definition of a mission statement is a concise declaration or statement of the fundamental purpose, values, and goals of an organization. It serves to define the organization’s reason for existence, its primary objectives, and the principles or values that guide its actions. 

At The Outside Perspectives, we empower our clients to distill the essence of their business into a single compelling statement. A mission statement is more than just words; it serves as a guiding beacon, aligning internal and external stakeholders toward a shared purpose. It clarifies the organization’s identity and engages employees by resonating with their personal aspirations. This statement acts as a decision-making compass, empowering our team to make choices that align with our overarching goals. 

What can Mission Be?

A well-crafted mission statement presents an opportunity to set your business apart from the competition, highlighting your unique approach to delivering value. A mission statement is the driving force behind shaping an organization’s identity, influencing its culture, nurturing meaningful relationships, and making a positive impact on your community.  

How can you use Mission?

Step 1: What do you do?

Explain the fundamental purpose for your company’s existence concisely and clearly. 

Example: “Facilitate the discovery of new business methods” – The Outside Perspectives. 

Step 2: How do you do that?

Clearly state the unique methods your business uses to deliver its products or services to the people it serves. 

Example: “tailored strategies, coaching and consulting techniques, and our Core Perspectives program” – The Outside Perspectives 

Step 3: For what purpose?

Clearly explain the ‘why’ behind the products and services your organization delivers, focusing on the “big picture” reason for your business’s existence. Consider the change you hope to see from your organization’s presence. 

Example: “to transform our clients from response-driven to innovation-led” – The Outside Perspectives 

By answering “What we do,” “How we do it,” and “Why we do it,” we provide clear insight in a single statement to our employees, clients, and partners about who we are and why we invite them to join our cause.  

In conclusion, the power of a well-crafted mission statement cannot be overstated. It serves as the compass guiding a business’s journey, the catalyst for forging meaningful connections with stakeholders, and the driving force behind a cause worth rallying for. At The Outside Perspectives, we believe that mission statements are not just words on paper; they are the embodiment of an organization’s purpose. 

Your mission defines not only what you do but how you do it and, most importantly, why you do it. It is the ‘why’ that propels your business forward, transforming it from an organization into a team for positive change. A compelling mission statement sets you apart, shapes your identity, and influences your culture. It is the heart and soul of your organization, resonating with employees, clients, and partners alike. 

So, as you reflect on your business’s mission, ask yourself: Does it inspire, does it clarify, and does it truly capture the essence of why you exist? If the answer is yes, then you possess a cause worth rallying behind. And if not, it may be time to embark on the journey of crafting a mission statement that not only defines your business but also ignites a shared purpose for everyone involved. 

For more information about The Outside Perspectives “Mission Trio” see our “What Is Foundation” page to develop your own Foundation and walk through the process with our Facilitators. 

Round-Table Conversation Prompts
  1. What inspired the creation of our organization? 
  2. In what unique way does our organization deliver value that sets us apart from the competition? 
  3. What is the long-term change we hope to create by the presence of our organization?

Reimagine, Redefine, Reframe. 

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